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Weekend reading: Coffee Crisp’s 75-year survival guide | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Lucy Saddleton

The candy landscape has changed dramatically in the last 75 years. There’s new players in the market, a slew of product extensions and massive amounts of marketing, with each chocolate bar vying to be number one. But there’s one that has stood the test of time and reached Canadian icon status, alongside ketchup chips and maple syrup.

http://strategyonline.ca/2014/11/07/weekend-reading-coffee-crisps-75-year-survival-guide/
 

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